Events Management - Medina
The program aims to introduce the importance of planning to manage various events, explain the steps and stages and how ...
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Instructor
Alaa
- Description
🎯 Event Management: From planning to execution
The program aims to introduce the importance of planning to manage various events, explain the steps and stages and how to succeed, in addition to developing the personal characteristics of the event organizer, and applying some qualitative practices in the same field.
👥 Target group
- Employees of public relations departments.
- Employees of the event management/organization departments.
- Employees of the Protocol and Protocol Departments.
- Owners of event management and organization companies.
📘 Key Pivots
First day: Events (Definition, Concepts, and Planning)
- An overview and introduction to event and protocol management.
- Types of events.
- Discuss the personality traits of an event leader and organizer.
- Elements of event management planning.
Second day: Elements of a successful event and the fundamentals of typical marketing
- Discuss the goals of the event.
- Marketing (the spirit of the event).
- Run from zero hour.
- Expected and unexpected events and how to manage them.
Third day: Etiquette and Protocol in Event Management/Organization
- Protocol Practitioner Traits and Errors.
- Protocol at official ceremonies.
- Protocol in reception and farewell (airport).
- Etiquette and protocol for formal tables.
Fourth day: Practical application
- Build projects (one local and one international event) for each member/group.
- Reverse the pathfinder on these projects.
- Practical tests.
- Evaluate the trainer and program organizers.
👤 The program is presented by:
Counselor Abdullah bin Saeed Alhouti
- Consultant and trainer in leadership development, public relations, protocol and self-development
- PhD in eLearning + MBA
- Former CEO of Zoon Arabian Public Relations
- Executive advisor to a number of official and private organizations
- Director of Member Affairs ABRA International Public Relations Association – Arabian Gulf Chapter
- Member of the Board of Directors of Skills Development for Training and Consulting and Trinwava Training Company
- Founding member of Masirati Association and board member of Etisalat Public Relations Association
- Member of the Board of Directors of Zoon Holding – Abu Dhabi
- Director of Events and Visitors Management – SABIC (formerly)
- eLQA + TOT certificate from the American organization IOA
- Practicing professional coaching and consulting for over 15 years
- 27 years of work experience (Saudi Arabian Airlines – SABIC – Zoon Holding Company)
- Collaborating lecturer at a number of Saudi universities and the universities of Bahrain and Qatar
- Writer and author on management science and fiction (After 35 Years / From the Leader / Leaves of Life / Superior Service Excellence)
Course details
Duration
16 hours
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